The German Marketing Automation Guy | Oliver Fedtke | Substack

Your prime resource on marketing automation with a german accent. Use marketing automation tools with efficiency. Drink Whisky while seeing those leads incoming. Smoke a cigar when campaigns succeed.

Feb 25, 2021

My active days in the military are long gone but still, I can benefit a lot from what I learned in service. Especially if it comes to teamwork and…

Jun 1, 2021

While Marketing Automation is a lot about processes, engagement programming, segmentation, and the right messages, one aspect is overlooked often: the…

May 21, 2021

Never underestimate the power of record ownership in your marketing automation.

Mar 6, 2021

How to get a cookieless double-opt-in tracking with Pardot

Feb 26, 2021

Buyer personas, customer journeys, sales qualified leads: there are plenty of powerful tools out there to help you sell your products. Digital marketing…

Feb 25, 2021

The German Marketing Automation Guy

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