Buyer personas, customer journeys, sales qualified leads: there are plenty of powerful tools out there to help you sell your products. Digital marketing makes it easy to apply, measure, and optimize them to improve your results. But if it comes to B2B they often fall short of really making a difference. One reason is that you are dealing with an organization, not an individual.
Why B2B Marketers Should Think in Networks
Why B2B Marketers Should Think in Networks
Why B2B Marketers Should Think in Networks
Buyer personas, customer journeys, sales qualified leads: there are plenty of powerful tools out there to help you sell your products. Digital marketing makes it easy to apply, measure, and optimize them to improve your results. But if it comes to B2B they often fall short of really making a difference. One reason is that you are dealing with an organization, not an individual.