Archive - The German Marketing Automation Guy

4 Things I've learned from the Army about Marketing Automation

My active days in the military are long gone but still, I can benefit a lot from what I learned in service.

Jun 1, 2021 •

May 2021

Templating done right

While Marketing Automation is a lot about processes, engagement programming, segmentation, and the right messages, one aspect is overlooked often: the…

May 21, 2021 •

March 2021

Own your Automation

Never underestimate the power of record ownership in your marketing automation.

Mar 6, 2021 •

February 2021

No double opt-in! Oh, Pardot, why?

How to get a cookieless double-opt-in tracking with Pardot

Feb 26, 2021 •

Why B2B Marketers Should Think in Networks

Buyer personas, customer journeys, sales qualified leads: there are plenty of powerful tools out there to help you sell your products.

Feb 25, 2021 •

Marketing Automation, Salesforce, Cigars, and Whisky

Your prime resource on marketing automation with a german accent. Use marketing automation tools with efficiency. Drink Whisky while seeing those leads…

Feb 25, 2021 •

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